We’ve been CultureIQ’s UX design team pre-funding through their $7.8M Series and merger with CEB’s WSA division.

We facilitated Design Sprints workshops and championed the discovery, research, and data synthesis to identify critical user insights to design effective experiences for web & mobile.

We collaborated with internal product and development teams to help iterate the evolution of the product, into a gorgeous experience, and contributed to a mix of improved and new features such as a survey dashboard, smart filters, survey taker, trend charts and text analytics.

We introduced and shaped a Design System and an atomized Reusable Components Library, that helped standardize cohesively for building future solutions faster.

We helped the Tatts Group launch the Play For Purpose charitable lotteries platform that improved reach, increased efficiencies and achieved higher fundraising efforts for participating charities and NFPs.

Our world-class design methods helped accelerate the success of the platform and contributed to the expansion of 4 new complementary products (customer portal, admin management, charity portal and reporting) that brought additional revenue.
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One of the early challenges we solved, was designing a highly usable checkout experience that reduced abandoned carts.
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We then moved onto the portals designs, where we took the business requirements, synthesized the user research data to inform our design decisions and create the user tasks.
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The interactive prototypes blew the customer minds, as we gave a lot of love & care and attention to details in the high-fidelity designs, which was guided by our deep-thought-process that went into early wireframes ideation phase, so to make sure we were building a solid foundation for responsive design patterns and layout approaches.