...we focus on quality and only pick a handful of clients to work with each year.
Business Strategy
Discovery & Research
User Experience Strategy
Brand Strategy
Positioning
Customer Value Mapping
Value Proposition Design
Lean Business Canvas Modelling
Investors Pitch Decks
Design Workshops Facilitation
Human Centered Design
Design Thinking
Design Sprints
Wireframes
Information Architecture
UX + UI
Visual Design
Interactive Prototyping
User Testing
across all digital touch-points
Brand Development
Rebranding
Brand Strategy
Brand Identity
Logo Systems
Brand Book
Brand Style Guides
PHASE 1
Interview Stakeholders
Discover Business Goals
Define Success
Interview/Survey Customers
(re)Define the Vision & Mission
Analyze Your Product Data
Heuristic Evaluation (of existing UX patterns,
Info architecture)
Competitive Analysis
PHASE 2
Lean Business Canvas
Value Proposition Design
Customer Value Mapping
A Day In the Life
Empathy Mapping
User Personas
Customer Journey Mapping
Jobs To Be Done
How Might We’s
Assumptions Mapping
User Stories & Use Cases
Service Blueprints
Features Road Mapping
PHASE 3
Sketching
Information Architecture
User Flow Diagrams
Design Sprints (3-5 day workshop)
Low fidelity Wireframes
High Fidelity
Visual Designs
Interactive Prototypes
OPTIONAL:
Design Systems
Reusable Components Library
Investor Pitch Decks
PHASE 4
User Testing
A/B Testing
User Surveys
Metrics Measurement (ie. churn rate,
conversion, avg order value...)
Design Specs & Dev Handoff
PHASE 1
Interview Stakeholders
Discover Business Goals
Define Success
Interview/Survey Customers
(re)Define the Vision & Mission
Analyze Your Product Data
Heuristic Evaluation (of existing UX patterns,
Info architecture)
Competitive Analysis
PHASE 2
Lean Business Canvas
Value Proposition Design
Customer Value Mapping
A Day In the Life
Empathy Mapping
User Personas
Customer Journey Mapping
Jobs To Be Done
How Might We’s
Assumptions Mapping
User Stories & Use Cases
Service Blueprints
Features Road Mapping
PHASE 3
Sketching
Information Architecture
User Flow Diagrams
Design Sprints (3-5 day workshop)
Low fidelity Wireframes
High Fidelity
Visual Designs
Interactive Prototypes
OPTIONAL:
Design Systems
Reusable Components Library
Investor Pitch Decks
PHASE 4
User Testing
A/B Testing
User Surveys
Metrics Measurement (ie. churn rate, conversion, avg order value...)
Design Specs & Dev Handoff
Note
• All 4 phases are a mandatory practice for guaranteed product success!
• Activities on each phase are example purpose only and we adapt and customize each based on each of our clients needs.
• The listed design activities are only a sample set of all options available.
Our process never starts with drawing pretty pixels or doing any prototype work. Instead we follow the Design Thinking methodology and we do it in four phases. It all starts with a Business Diagnosis & Product Audit (phase one) of understanding your business, customers and competition.
Followed by a couple of design workshops helping us establish the foundation of a solid Product UX Strategy (phase two) that includes User Research and a mix of activities such as: value prop design, personas, customer value + journey mapping, assumptions mapping, jobs-to-be-done, how-might-we’s, user stories… and many more — we tailor the phases activities for each project needs.
Only now we are ready to ‘make it real’ and dive into Product Design (phase three), that includes information architecture, user flows, design sprints, low/high fidelity mocks and interactive prototypes.
And as a final fourth phase, we do Product Validation (usability tests, A/B split tests, user surveys) and we iterate and run back & forth between these last two phases (Product Design and Product Validation) until we hit a home run and we are 100% positive the product solution is meaningful and is a perfect representation of what makes customers tick and fall in love with your brand.
